Whether you’re a local mom-and-pop shop or a bustling commercial enterprise, digital marketing is crucial for Charlotte businesses. But as the internet evolves, marketing inevitably becomes more complex. And that can make it challenging to know how to allocate your time and money.
But with just a few tips, you can amp up your marketing efforts, grow your digital footprint, and scale your business. So without further ado, here are seven tried-and-true digital marketing tips that can help Charlotte businesses thrive.
1. Connect with Charlotte on Social Media
In 2023, social media is critical to any business. Social media platforms like Facebook, Twitter, and Instagram offer a way for customers to find and connect with you in a meaningful way. But it’s not just about showing off your brand’s personality. Here are a few ways Charlotte businesses can benefit from a social media presence
- Showcase your products or services
- Organically build brand awareness
- Drive traffic to your website
- Connect with other Charlotte businesses
- Run impactful social campaigns
2. Building a Great Website
It costs money to keep a website up-and-running. So if you’re not putting yours to work with new and updated copy and content, it can end up being a sunk cost. That’s why it’s crucial to stay on top of things with an informative, user-friendly, SEO-optimized website. And if you’ve outgrown the DIY site you built when you launched, consider investing in an experienced web developer to keep your slice of digital real estate in tip-top shape. Bear in mind that most internet marketing agencies in Charlotte keep a web developer on retainer, too
3. Optimize Your Way to the Top with Technical SEO.
SEO isn’t just about great blog content. Give your website a traffic boost by performing under-the-hood technical SEO optimizations. Technical SEO is about making your website easily navigable for users and easily crawlable for the search engine bots. Unfortunately, learning the ropes with technical SEO can be a steep learning curve for business owners. So if you’re not ready to take this on yourself, talk to a Charlotte-based SEO company about making technical optimizations.
4. Put Down Roots in Charlotte with Local SEO.
Local SEO can help you maximize your impact in the Charlotte market by signaling to search engines that you primarily serve Charlotte residents. In addition to claiming and verifying your business on directories like Google My Business, Bing Places, and Yelp, you can optimize your website with relevant geographical content and copy that attracts traffic from your neighbors in Charlotte and surrounding areas.
5. Attract Leads with PPC Campaigns.
Done well, pay per click campaigns can be a super valuable investment for local businesses. PPC offers a way to put your business front-and-center on the search engine results page so you can draw warm leads straight into your funnel. In addition to lead generation, PPC marketing offers a wealth of valuable data that you can use to inform other marketing activities. And it’s not just about Search Ads—depending on your business, Google Shopping Ads and Google Discovery Ads can be a great way to boost revenue and target local customers while maximizing your ROI.
6. Build Customer Trust with Great Content.
In the early days of the internet, Bill Gates famously uttered the words, “Content is king.” And no matter how big or small your brand, those words still ring true. Content marketing is not only great for SEO, it can help you establish yourself as a voice of authority within your industry. A consistent, strategic approach to your website’s blog and social channels is an indispensable part of your digital marketing strategy.
7. Connect with a Charlotte-Based Digital Marketing Agency.
If your business has outgrown a DIY marketing strategy, it may be time to enlist the help of an agency. These days, Charlotte internet marketing consultants are a dime-a-dozen—and it can be hard to know which is best for you. Here’s a secret to help you narrow the search: keep it local. A Charlotte-based marketing agency can help you connect with local customers using tailored, data-driven strategy and creative advertising solutions. What’s more, a local agency understands the peculiarities of the Charlotte market better than an out-of-state agency.
Ready to Supercharge your Marketing Efforts?
With a comprehensive digital marketing strategy, you can ultimately drive leads, sales, and revenue—and edge out the competition in Charlotte. These seven tips can be instrumental in kicking your business into high gear in 2023. But if it’s too much for you to take on yourself, don’t sweat it—Wedgewood Marketing can help. We’re a Charlotte-based digital marketing agency dedicated to helping local businesses scale with comprehensive strategy and creative collaboration. To start building your brand online, schedule a free audit today.
