We’re going to open this article up with a hot but honest take – your business needs proper and effective internet marketing. This is true for all businesses in all industries, and is not unique strictly to online businesses alone.
Whether you operate in the construction industry, the beauty industry, or anywhere else on the infinite spectrum of industries that are waiting for you to succeed within – your business needs an experienced internet marketing partner.
Okay. Now that we have established the need for internet marketing – let’s talk about just what internet marketing is and how much internet marketing costs.
The 4 Critical Components of Internet Marketing
There are four critical components that make up much of the cost of internet advertising. As you begin your search for an internet marketing partner – it’s best to choose one that offers each of these critical components.
The internet marketing cost of these components will vary depending on the audience you are trying to reach (local or national) as well as how competitive the market is – competing for exposure is easier in a place like Whitefish, Montana than it is in Brooklyn, New York.
The digital marketing package prices offered by internet marketing agencies will reflect the audience and market you are targeting.
Website Design & Development
Your website is your top sales rep that never sleeps. It is open 24/7 and therefore should be selling 24/7, every day of the year. But in order to sell effectively, it needs to be properly built and maintained.
This means that your landing pages should transport your viewers from your digital ads into an environment that is clean, responsive and visually appealing. It should also be wordsmithed by expert copywriters and it needs to be practical, answering viewer questions immediately and with a clear roadmap that easily takes viewers where they need to go to make a purchase or make contact.
The cost of internet advertising through website creation can vary widely. Typically, a custom five page brochure website (Home, About, Services, Blog, Contact) will start around $3,000 – $5,000 and can go as high as $100,000 and beyond with hundreds of pages, custom applications, and integrations.
Not too long ago, almost all outbound sales contacts were made either by cold calling or in-person. These days email is a new favorite method of cold outreach, and when done effectively, it can produce real results at real scale.
The most effective cold email marketing campaigns are both highly personalized and specifically targeted to both the industry you are selling within and the prospects you are selling to.
If you nail the right messaging and the right ICP (Ideal Customer Profile) – your chances of success through email outreach is significant.
Email marketing can also vary in pricing, but less so than website creation. Most internet marketing agencies charge between $300 – $2,000 a month depending on how many campaigns are being run and the size of those campaigns.
Search Engine Optimization (SEO)
SEO came of age during the 2000’s as a method of channeling website traffic off of search engines like Google and Bing and onto websites where that traffic could turn into sales made.
This digital marketing strategy utilizes several different key components including website design and keyword-focused content creation.
The primary goal is to rank your website higher within search engine results so that you can capture more of the traffic that is searching for a particular query made up of keywords such as “what is the cost of advertising a website” or “how much does internet marketing cost.”
You can expect to pay an experienced SEO agency between $1500 – $5000 per month to build, manage, and grow your SEO campaigns.
Social Media Marketing
Social media is a core staple in internet marketing and has been for over a decade, but using it effectively to grow your business requires more than the surface level use of platforms like Facebook and Linkedin.
Effective social media advertising involves drilling down deep into the exact demographics you want to sell to and then paying to reach them via sponsored posts and paid ads.
Facebook Ads are the most popular type of paid social ads. They operate on a cost-per-click (CPC) model that charges your account each time a user clicks on your ad.
CPC rates can be as little as $.10 per click and go as high as $2.00 per click. These costs are factored by the audience you are targeting and how many other ads are competing with your ad for exposure. The more competition – the higher the CPC rate.
While these platforms are free to the general public, if you want to unlock the huge amount of exposure that they offer – it will require some monthly spending.
How Much Does an Online Ad Cost?
There is no required minimal spending on social media platforms but you can expect to pay from a few hundred dollars to a few thousands each month. And when you consider that more than a third of the global human population is on at least one social platform every day – it’s easy to see the potential for a huge ROI.
Looking for an Internet Marketing Partner?
Now that you know the basics of internet marketing and the costs for the top strategies – it’s time for you to know how much internet marketing costs for your business. The best way to do this is with an introduction call with a top internet marketing partner like Wedgewood marketing.
Contact us today to schedule your free marketing audit.