Local SEO Company in Charlotte

Local Search Engine Optimization (Local SEO) is the process behind increasing the visibility and online traffic for local businesses. This includes brick-and-mortar stores and franchise business locations that are anchored in a specific geographic area. 


It differs from traditional SEO since the objective is to attract web users from a specific city, state or region. For example, the goal would be to rank for the keyword “hair salon near me” or “hair salon in Atlanta” versus “hair salon”.

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SEO Audit

Every business is different therefore our SEO optimizations are bespoke. We take the time to run an SEO audit of your website and deliver actionable insights right away. Schedule yours today on our dedicated page.

On-Page Local SEO

Once we have your website audit ready, we’ll share with you the next steps for on-page SEO. This usually includes optimizing your website title, meta tags, header tags, and content so it’s relevant to your target audience and location.

Google My Business Optimization

We create and/or optimize your GMB listing to include the best SEO practices. Since Google My Business is at the centerpiece of every Local SEO strategy, we make sure everything is set up properly so you can outrank your competitors.

Keyword Strategy

During the SEO Audit, our team of experts will analyze your website and its keyword strategy. You need to make sure that your business’ website includes the most popular and high-intent keywords. Additionally, we will analyze your competitors and make sure your website stays ahead at all times.

Content Strategy

Once the keyword strategy is outlined for each page of your website, our team of copywriters will create (or adjust) your site’s content. Our content always has the right keyword density, diversity, and variations.

Track Progress & Results

Our high-tech reporting tools will provide you with a keyword ranking report, where you can check your progress at any time.

Link Building

We connect your business and website to hundreds of industry relevant blogs and news platforms. We follow Google’s guidelines and make sure you get the best out of our partnerships.

Citation Management

We work with hundreds of online directories to make sure your business information can be found all across the web. This helps with multiple Local SEO ranking factors such as Citation Management and Link Signals.

Company recognitions

top digital agency in charlotte
5 star google reviews

Top Ranking Factors for Local SEO

  • Google My Business (GMB)
  • NAP Consistency across the web (Name, Address, Phone Number)
  • Link Signals (inbound backlinks)
  • Reviews (quantity, quality, velocity, origin)
  • Citation Management – directories and online listings 
  • Keyword & Content Strategy

Each one of them requires frequent and constant actions so you stay on top of your competition. 

Book your free audit right away to learn more!

Our Local SEO Strategy

As a Local SEO company, we have a team of SEO experts that are ready to help you increase your business’ online visibility. We use the latest Local SEO techniques and practices to make sure your business appears at the top of the search engine results pages.

Our local SEO strategy is what sets us apart from other local SEO companies. It’s how we help local businesses increase their traffic both in-person and online, fatten their bottom line, and maximize their marketing ROI.

Here’s what our you can expect from our local SEO packages:

  1. We start by analyzing your business, website, and marketing goals.
  2. We then conduct an in-depth keyword research to find the best keywords for your Local SEO campaign.
  3. Once we have a list of keywords, we create or optimize your Google My Business listing.
  4. After that, we work on your website’s SEO by optimizing your website’s content and code.
  5. Then, we build citations and links to help improve your local rankings.
  6. We also create or optimize your social media profiles and post regular updates.
  7. Lastly, we track your Local SEO progress and report the results to you on a monthly basis.

Local SEO doesn’t have to be complicated or time-consuming. With the help of a Local SEO company like Wedgewood Marketing, you can focus on what you do best and leave the seo and digital marketing to us.

If you’re ready to take your Local SEO to the next level, contact us today and let’s get started!

How Local SEO Improves Your Other Digital Marketing Strategies

Local SEO is an important piece of the puzzle when it comes to generating traffic and leads for your business. Here’s what success looks like when you help improve your other digital marketing strategies by incorporating Local SEO.

1. Local SEO Helps You Rank Higher in Search Results

Local SEO is all about ranking your business higher for search inquiries that are targeted to your local area. What does this look like? When people search for businesses like yours, your Local SEO traction ensures that your business appears at the top of the list. 

2. Local SEO Drives More Local Traffic to Your Website

Local SEO also drives more local traffic to your website. This is because it ensures that your business appears in the Local Map Pack, Local Finder, and other local search results. When people see your business in these local search results, they’re more likely to click through to your website.

3. Local SEO Helps You Generate More Local Leads

Local SEO doesn’t just drive more traffic to your website. It also helps you generate more local leads. Local SEO puts your business in front of the people who are searching for businesses like yours right now, generating more leads and sales. 

Our reviews

Wedgewood Marketing
5.0
Based on 27 reviews
powered by Google
Steve Henderson
Steve Henderson
07:03 03 Aug 22
Wedgewood had a big impact on our SEO traffic and overall business. They offered a thorough audit, actionable... solutions, and great resultsread more
Miles Ross
Miles Ross
20:35 28 Sep 21
Wedgewood has done an awesome job helping me get the visibility I had envisioned for my business. After partnering with... them I have seen a huge increase in traffic to my site and couldn't be happier! They actually listened to what I wanted to do and what I wanted to spend, then created a plan built specifically for the needs of my business. These guys are awesome, will definitely be sticking with them moving forward for all my SEO and PPC needs!read more
Tim Petrinec
Tim Petrinec
01:35 02 Sep 21
Couldn’t be happier with Wedgewood. An actual customized plan that delivered quick and continual results. Truly best in... class service. Highly recommend for any business that is serious about results from their marketing investment.read more
kelly williams
kelly williams
16:26 30 Aug 21
Great company to work with! Very knowledgeable and extremely helpful. They put together my accounts and SEO on my... websites to get me up and running in the right direction. Rely on the experts don’t reinvent the wheel, trusting people who know the business will save you time and money in the long run!read more
Michael Cox
Michael Cox
14:51 20 Aug 21
Wedgewood has done great work for us in SEM and all things digital. Very helpful in teaching our internal team to help... everyone on both sides get better results and work as a team. Way different than all the other agency relationships we've had in the past!read more
Benjamin Waksmunski
Benjamin Waksmunski
20:59 19 Aug 21
In my experience, Wedgewood does a great job using true analysis for making decisions regarding digital advertising... placement and language. Where as other digital marketing shops I've worked with have been reluctant to provide an honest perspective on proposed marketing tactics, Wedgewood has always used numbers to justify campaign spend.read more
Jacky Joe
Jacky Joe
19:00 19 Aug 21
I had the pleasure of partnering with Wedgwood Marketing on a lead generation project. They were both professional and... punctual during our collaboration. I would recommend their service offerings for performance marketing needs.read more
Joshua Patton
Joshua Patton
14:21 08 Aug 21
I've had the pleasure of working with Wedgewood Marketing for both of the businesses that I operate and both times... their service and results far surpassed even my lofty expectations. I was able to work one on one with the owner of the company who took the time to understand what our goals were and helped strategize the best way to achieve them. I have since retained their services on an ongoing basis to help to continue to drive growth. I highly recommend reaching out to Wedgewood for any of your digital marketing needs.read more
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Our Success Stories

Read our most recent SEO case study and how we increase a company’s organic by 85%, and help convert it into $100,000s in new sales!

Critical Components of Local SEO

To see success in your Local SEO efforts – you need to nail these critical components. That can be hard to do if you don’t have experience with local SEO. That’s where our local SEO company in Charlotte comes in.

We will set up, manage, and track each of these critical SEO components for you. This way you have more time to focus on your #1 mission – running your local business.

NAP Consistency

NAP stands for Name, Address, and Phone Number. It's critical that your NAP information is consistent across all Local SEO platforms. This means that your Name, Address, and Phone Number must be the same on your website, Google My Business listing, and Local Directory listings. If your NAP information is not consistent, it will confuse search engines which will hurt your Local SEO rankings.

Local Directory Listings

Local directory listings are online directories that list local businesses in a specific category. These local directory listings help improve your local rankings by increasing your NAP visibility and building local citations.

Google My Business Listing

Your Google My Business (GMB) listing is one of the most important local SEO components. Your GMB listing includes your NAP information, business hours, business description, photos, and more. GMB listings show up in local SEO results called the Map Pack. Ranking high in these listings will lead more prospective customers to your website.

Local SEO Citations

Local SEO citations are mentions of your NAP information around the web. This could be other business websites or referral websites. It could also be major platforms like Facebook, Instagram, or LinkedIn. These local SEO citations further increase your NAP visibility and build authority for your website.

Local SEO Keywords

Local SEO keywords are keywords that include local modifiers like city, state, or zip code. These keywords help improve your rankings by increasing local relevance for your business.

Mobile-Friendly Website

A mobile-friendly website is a website that is easy to use on a mobile device. This includes both smartphones and tablets. Mobile-friendly websites help improve your local SEO rankings by driving SEO components like Time on Site, Page Load Speed. Improving these SEO components will transfer into a boost in your Google Maps rankings.

Local SEO Tracking

Local SEO tracking is the process of tracking metrics like rankings, organic local traffic, local leads, and conversions. Our local SEO company will help track and understand your SEO progress, identify local SEO opportunities, and measure your digital marketing ROI.

Why Local SEO is Perfect for Charlotte

The Queen City is one the fastest growing metropolitan areas in the US. Many lists place Charlotte as the fastest growing city in the US. This has been the trend for the last 20 years. The rapid growth and a booming economy fueled by a thriving financial industry make Charlotte ripe with opportunity for local business. 

But to stand out – your local business needs to have a solid local marketing plan in place. And your local marketing plan needs to have a solid local SEO strategy. 

Here are some of our favorite statistics that point to why Local SEO in Charlotte is a very needed marketing strategy.

  • There are over 2.5 million people in the Charlotte metro. That’s a whole lot of potential customers to reach. Many of them are actively searching for local businesses like yours who provide the services they need today.
  • The average person in Charlotte has a purchasing power of $54,170. So not only is there a huge market to grow your business, but that market is able to purchase your products or services today.
  • The Charlotte metro is home to over 10,000 businesses. That’s a whole lot of competition. Local SEO is the best way to gain more market share within this growing city.
  • The average person in Charlotte spends 5.5 hours a day online. Your next customer is online right now looking for your business. Local SEO in Charlotte will meet them right where they already are. 

As you can see, local SEO in Charlotte is perfect for your business. Thanks to a large and growing population with a high purchasing power that is spending a significant amount of time online. Local SEO will help you reach these potential customers and get them to your business. 

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