Local Search Engine Optimization
Local Search Engine Optimization (Local SEO) is the process behind increasing the visibility and online traffic for local businesses. This includes brick-and-mortar stores and franchise locations that are anchored in a specific geographic area.
It differs from traditional SEO since the objective is to attract web users from a specific city, state or region. For example, the goal would be to rank for the keyword “hair salon near me” or “hair salon in Atlanta” versus “hair salon”.
What are the top ranking factors for Local SEO?
- Google My Business (GMB)
- NAP Consistency across the web (Name, Address, Phone Number)
- Link Signals (inbound backlinks)
- Reviews (quantity, quality, velocity, origin)
- Citation Management – directories and online listings
- Keyword & Content Strategy
Each one of them requires frequent and constant actions so you stay on top of your competition. Book your free audit right away to learn more!
How we Improve Your Local SEO
Increase your business visibility online with a 360 degree program
Every business is different therefore our SEO optimizations are bespoke. We take the time to run an SEO audit of your website and deliver actionable insights right away. Schedule yours today on our dedicated page
Google My Business Optimization
We create and/or optimize your GMB listing to include the best SEO practices. Since Google My Business is at the centerpiece of every Local SEO strategy, we make sure everything is setup properly so you can outrank your competitors.
During the SEO Audit, our team of experts will analyze your website and its keyword strategy. You need to make sure that your business’ website includes the most popular and high-intent keywords. Additionally, we will analyze your competitors and make sure your website stays ahead at all times.
Once the keyword strategy is outlined for each page of your website, our team of copywriters will create (or adjust) your site’s content. Our content always has the right keyword density, diversity, and variations.
Track Progress & Results
Our high-tech reporting tools will provide you with a keyword ranking report, where you can check your progress at any time.
We connect your business and website to hundreds of industry relevant blogs and news platforms. We follow Google’s guidelines and make sure you get the best out of our partnerships.
We work with hundreds of online directories to make sure your business information can be found all across the web. This helps with multiple Local SEO ranking factors such as Citation Management and Link Signals.
Last but not least, we help your website turn into a lead generation machine. Our SEO optimizations paired with Conversion Rate Optimization recommendations will help you generate more sales for your business.