If you’re like most small business owners, you’re on the lookout for ways to boost your online presence. One powerful digital marketing strategy to consider is pay-per-click (PPC) advertising. With PPC, your customers can find you via sponsored links at the top of the search results. While effective, PPC is a lot of work, so most small business owners prefer to outsource to a PPC specialist. But what does a PPC specialist do?
If you’re wondering whether it’s worth investing in this service, let’s take a closer look. With a solid answer to the question, “what does a PPC specialist do,” you’ll be equipped to hire the Charlotte PPC agency best suited to your needs.
- Performs Market Research
A PPC specialist conducts in-depth market research to identify the right keywords, demographics, and targeting options for your PPC campaigns. They’ll analyze your industry, competitors, and audience to help you maximize ROI on your PPC campaign. By understanding the nuances of the Charlotte market, a PPC specialist can ensure your campaigns align with your other marketing goals.
For a Charlotte pest control company’s campaign, for example, a PPC specialist might look at common queries used to find pest control services. They’d then analyze market trends in Charlotte: when do queries for “termite exterminator” peak versus “spider control”? By understanding the nuances of an industry or market, a good PPC specialist can maximize a campaign’s impact.
- Writes Powerful Ad and Landing Page Copy
Compelling ad copy grabs the attention of potential customers and entices them to click. A skilled PPC specialist can craft impactful ad copy that highlights your unique value proposition and guarantees valuable leads. A PPC specialist will also optimize your landing pages, ensuring user-friendliness and relevance to maximize conversion. With an eye for PPC and web copywriting, a PPC specialist can maximize the chances of turning clicks into customers—for you, that means maximum revenue with minimal ad spend.
- Conducts A/B Testing
PPC advertising isn’t a “set-it-and-forget-it” strategy—it requires continuous testing and tweaking. PPC specialists use A/B testing to experiment with different ad variations, landing page layouts, calls-to-action, and other elements to identify the best-performing combinations. By analyzing data and making data-driven decisions, they can ensure that campaigns are constantly improving and driving more conversions.
- Manages the Bidding Process
PPC advertising involves bidding for ad placements on search engines and other platforms. A PPC specialist has a deep understanding of the bidding process and knows how to manage your budget to get the most out of your ad spend. They monitor campaigns in real-time, adjust bids, and optimize your ad budget. They’ll also keep a close eye on the competition to ensure your bids are competitive and your ads are showing up in the right place at the right time.
- Keeps Up With Consumer Trends
The digital marketing landscape is constantly evolving, and consumer trends change rapidly. Good PPC specialists stay up-to-date with consumer behaviors, preferences, and industry trends and adapt PPC campaigns accordingly. They constantly analyze and optimize campaigns to stay ahead of the curve and ensure that ads reach the right audience with the right message. By keeping a finger on the pulse, a PPC specialist helps you maintain a competitive edge in the dynamic online advertising space.
- Uses Insights to Improve SEO Strategy
If you’re wondering, “what does a PPC specialist do,” you might also be wondering whether PPC is similar to SEO. While the two marketing strategies work in tandem, they’re not quite the same. But a good PPC specialist will often use insights from your PPC campaigns to inform your SEO strategy. PPC campaigns generate a ton of data, including keyword performance, ad copy effectiveness, click-through rates, conversion rates, and more. A Charlotte PPC agency can analyze this data to gain insights into user behavior, search trends, and keyword performance. These insights can be used to optimize your website’s SEO strategy.
Ready to Put PPC on Autopilot?
A trusted Charlotte PPC agency can bring a wealth of expertise and experience to your Charlotte business. From market research to copywriting and everything in between, skilled PPC specialists can manage your PPC campaigns with immense attention to detail. They’ll keep up with your PPC strategy in real-time so you can reap the rewards of more revenue while staying focused on the big-picture stuff that matters most to your business. Wedgewood Marketing is a Charlotte PPC agency offering a full range of digital marketing services. Contact us today for your free marketing plan!