Social Media Advertising

Social Media Advertising (also called Paid Social Media) is a very effective way of improving brand awareness and generating leads, or sales for an e-commerce business. This category usually includes the following platforms: Facebook, Instagram, LinkedIn, Reddit, Pinterest, Tiktok, and Twitter. 

Each platforms allows advertisers to target users based on various criteria such as age, location, job title, interests, behaviors, hobbies, and device use.

In 2020, businesses of all sizes spent more than 2,200 million dollars on Facebook Advertising. This figure continues to grow on a yearly basis, proving that more and more Marketing professionals invest in Paid Social Media. 

The main benefit of Social Media Advertising is reaching potential customers where they are online. Therefore, it helps connect your business with people that have never interacted with your brand. 

Our clients experience a high ROI from Social Media Advertising due to our specific targeting and high quality creative assets. 

We help customers that are facing the following concerns: 

  • Your company can handle more business
  • You have ran unsuccessful Social Media Ads in the past
  • You are dissatisfied with your current performance
  • You don’t know if your Social Media results are underperforming, average or overperforming
We make the process very easy for you by providing you with a Free Audit. No Strings Attached. Get started with the button below.
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Our Social Media Marketing Services

Connect with your prospects online and generate new business opportunities today

Boost Your Brand Equity

Social media platforms are great at spreading your brand and your value proposition to your target market. On average, customers need to see an ad 7 times to remember it. Social Media Advertising makes it a lot cheaper than traditional media. 

Generate New Leads

We target social media users who are at different stages of the sales funnel. Creating awareness, prospecting, and retargeting are the three different strategies that we use. They result in feeding qualified leads to your sales funnel.

Bring Qualified Traffic

During the onboarding process, we will collect as much information about your clients as possible. From demographics to behaviors, we focus on creating a persona specific to your business. Then, we build a Marketing plan that includes our recommended platforms, targeting, and the necessary creative assets. 

Create Impactful Ads

Unlike Pay-per-click, Social Media Advertising needs visually compelling ads paired with eye-catching ad copy. We take the the time to create those assets for you and A/B test them over time.

Recommend & Allocate Budget

Every platform is different and should be use in an integrated strategy. We create custom budget recommendations to start your campaigns. We then adjust the budget allocation based on performance.

Gain Digital Insights

We provide you with in-depth reporting, detailing the exact amount of impressions, traffic, and leads generated by your social media campaigns. Some of our clients learned a lot about who is interacting with their ads, and discovered new audiences. 

Our FAQ

Read our most frequently asked questions about Paid Social Media and how we can help your business thrive online!

What is the difference between Social Media Management and Social Media Advertising?

Social Media Management (also named Marketing) is the “free” component of every social media platforms. This involves creating your page, interacting with users and pages, promoting your brand to your existing group of followers, and more. Although it is an important piece of your online marketing strategy, it usually is not ideal to create awareness immediately. 

Paid Social Advertising allows you to connect with prospects right away by putting your brand in front of them. 

It is important to know that both are not mutually exclusive. We recommend a consistent and engaging Social Media Management activity paired with high ROI paid ads. 

What is the difference between PPC & Social Media Advertising?

Pay-per-click advertising is an inbound Marketing channel where people are looking for your product and/or service. Depending on the results of the Search Engine page, they will click on one or multiple ads. Like its name suggests, PPC charges advertiser per click.

On the other hand, Social Media Advertising is an outbound channel. Platforms will charge advertisers per ad impression. Therefore, targeting and ad quality are crucial for its success. A poor written ad targeting the wrong people will cost a lot in impressions and generate very few clicks.

How much should I spend on Social Media?

This will depend on your business goals and your target market. Most of the time, the level of competition will define the cost of advertising. Advertising for attorneys will naturally be more expensive than for landscapers. That being said, we always recommend a minimum budget of $500/month to start.

Read Our Reviews

Wedgewood Marketing
5.0
Based on 9 reviews
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Miles Ross
Miles Ross
20:35 28 Sep 21
Wedgewood has done an awesome job helping me get the visibility I had envisioned for my business. After partnering with... them I have seen a huge increase in traffic to my site and couldn't be happier! They actually listened to what I wanted to do and what I wanted to spend, then created a plan built specifically for the needs of my business. These guys are awesome, will definitely be sticking with them moving forward for all my SEO and PPC needs!read more
Tim Petrinec
Tim Petrinec
01:35 02 Sep 21
Couldn’t be happier with Wedgewood. An actual customized plan that delivered quick and continual results. Truly best in... class service. Highly recommend for any business that is serious about results from their marketing investment.read more
kelly williams
kelly williams
16:26 30 Aug 21
Great company to work with! Very knowledgeable and extremely helpful. They put together my accounts and SEO on my... websites to get me up and running in the right direction. Rely on the experts don’t reinvent the wheel, trusting people who know the business will save you time and money in the long run!read more
Michael Cox
Michael Cox
14:51 20 Aug 21
Wedgewood has done great work for us in SEM and all things digital. Very helpful in teaching our internal team to help... everyone on both sides get better results and work as a team. Way different than all the other agency relationships we've had in the past!read more
Benjamin Waksmunski
Benjamin Waksmunski
20:59 19 Aug 21
In my experience, Wedgewood does a great job using true analysis for making decisions regarding digital advertising... placement and language. Where as other digital marketing shops I've worked with have been reluctant to provide an honest perspective on proposed marketing tactics, Wedgewood has always used numbers to justify campaign spend.read more
Jacky Joe
Jacky Joe
19:00 19 Aug 21
I had the pleasure of partnering with Wedgwood Marketing on a lead generation project. They were both professional and... punctual during our collaboration. I would recommend their service offerings for performance marketing needs.read more
Joshua Patton
Joshua Patton
14:21 08 Aug 21
I've had the pleasure of working with Wedgewood Marketing for both of the businesses that I operate and both times... their service and results far surpassed even my lofty expectations. I was able to work one on one with the owner of the company who took the time to understand what our goals were and helped strategize the best way to achieve them. I have since retained their services on an ongoing basis to help to continue to drive growth. I highly recommend reaching out to Wedgewood for any of your digital marketing needs.read more
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