Social Media Advertising
Social Media Advertising (also called Paid Social Media) is a very effective way of improving brand awareness and generating leads, or sales for an e-commerce business. This category usually includes the following platforms: Facebook, Instagram, LinkedIn, Reddit, Pinterest, Tiktok, and Twitter.
Each platforms allows advertisers to target users based on various criteria such as age, location, job title, interests, behaviors, hobbies, and device use.
In 2020, businesses of all sizes spent more than 2,200 million dollars on Facebook Advertising. This figure continues to grow on a yearly basis, proving that more and more Marketing professionals invest in Paid Social Media.
The main benefit of Social Media Advertising is reaching potential customers where they are online. Therefore, it helps connect your business with people that have never interacted with your brand.
Our clients experience a high ROI from Social Media Advertising due to our specific targeting and high quality creative assets.
We help customers that are facing the following concerns:
- Your company can handle more business
- You have ran unsuccessful Social Media Ads in the past
- You are dissatisfied with your current performance
- You don’t know if your Social Media results are underperforming, average or overperforming
Our Social Media Marketing Services
Connect with your prospects online and generate new business opportunities today
Boost Your Brand Equity
Social media platforms are great at spreading your brand and your value proposition to your target market. On average, customers need to see an ad 7 times to remember it. Social Media Advertising makes it a lot cheaper than traditional media.
Generate New Leads
We target social media users who are at different stages of the sales funnel. Creating awareness, prospecting, and retargeting are the three different strategies that we use. They result in feeding qualified leads to your sales funnel.
Bring Qualified Traffic
During the onboarding process, we will collect as much information about your clients as possible. From demographics to behaviors, we focus on creating a persona specific to your business. Then, we build a Marketing plan that includes our recommended platforms, targeting, and the necessary creative assets.
Create Impactful Ads
Unlike Pay-per-click, Social Media Advertising needs visually compelling ads paired with eye-catching ad copy. We take the the time to create those assets for you and A/B test them over time.
Recommend & Allocate Budget
Every platform is different and should be use in an integrated strategy. We create custom budget recommendations to start your campaigns. We then adjust the budget allocation based on performance.
Gain Digital Insights
We provide you with in-depth reporting, detailing the exact amount of impressions, traffic, and leads generated by your social media campaigns. Some of our clients learned a lot about who is interacting with their ads, and discovered new audiences.
Read our most frequently asked questions about Paid Social Media and how we can help your business thrive online!
What is the difference between Social Media Management and Social Media Advertising?
Social Media Management (also named Marketing) is the “free” component of every social media platforms. This involves creating your page, interacting with users and pages, promoting your brand to your existing group of followers, and more. Although it is an important piece of your online marketing strategy, it usually is not ideal to create awareness immediately.
Paid Social Advertising allows you to connect with prospects right away by putting your brand in front of them.
It is important to know that both are not mutually exclusive. We recommend a consistent and engaging Social Media Management activity paired with high ROI paid ads.
What is the difference between PPC & Social Media Advertising?
Pay-per-click advertising is an inbound Marketing channel where people are looking for your product and/or service. Depending on the results of the Search Engine page, they will click on one or multiple ads. Like its name suggests, PPC charges advertiser per click.
On the other hand, Social Media Advertising is an outbound channel. Platforms will charge advertisers per ad impression. Therefore, targeting and ad quality are crucial for its success. A poor written ad targeting the wrong people will cost a lot in impressions and generate very few clicks.
How much should I spend on Social Media?
This will depend on your business goals and your target market. Most of the time, the level of competition will define the cost of advertising. Advertising for attorneys will naturally be more expensive than for landscapers. That being said, we always recommend a minimum budget of $500/month to start.