eCommerce Marketing Services
eCommerce Agency in Charlotte, NC
According to Facts and Factors, the global eCommerce market was valued at $7.35 Trillion in 2020 and is predicted to create revenue of roughly USD 18.57 Trillion by the end of 2026. That’s a huge market with plenty of potential eCommerce businesses.
Identifying Your Target Market
The first and most important step in any eCommerce marketing strategy is to identify your target market. This can be done through market research, which will help you understand who your potential customers are, what needs and wants they have, and how to reach them.
Search Engine Optimization (SEO)
Once you have identified your target market, the next step is to make sure they can find you when they are searching online. This is done through Search Engine Optimization (SEO). SEO is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs), making it more likely that potential customers will find and visit your site.
There are a number of factors that go into SEO, including on-page optimization (such as keyword research and content optimization) and off-page optimization (such as link building and social media engagement). An experienced eCommerce marketing agency will be able to help you with all aspects of SEO to ensure that your website is ranked highly for relevant keywords and phrases.
Social Media Marketing (SMM)
Social media is another important part of any eCommerce marketing strategy. It can be used to build relationships with potential and current customers, create eCommerce brand awareness, generate leads, and drive traffic to your website.
An eCommerce digital marketing agency can help you create and implement a social media marketing strategy that will help you achieve your eCommerce business goals. This may include creating and managing your social media accounts, developing content, running ads, and analyzing results.
Paid advertising is another effective way to drive traffic to your website and generate leads. With pay-per-click (PPC) advertising, you can place ads on search engines and other websites. You only pay when someone clicks on your ad. This makes it a cost-effective way to reach potential customers who are already interested in what you have to offer.
An eCommerce marketing agency can help you create and manage a PPC campaign, ensuring that your ads are targeted to the right audience. This will help to ensure that you are getting the most bang for your buck.
Email Marketing
Another important part of an eCommerce marketing strategy is email marketing. This involves sending marketing messages or announcements to a list of subscribers via email. Email marketing can be used to promote sales and special offers, build relationships with customers, and keep them up-to-date on your new products or services.
An eCommerce marketing agency can help you create and manage an email marketing campaign. This could include designing attractive email newsletters, developing targeted lists of subscribers, and analyzing results.
Conversion Rate Optimization (CRO)
Once you have traffic coming to your website, the next step is to convert those visitors into paying customers. This is where Conversion Rate Optimization (CRO) comes in. CRO is the process of improving your website and marketing materials to increase the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.
An eCommerce digital marketing agency can help you with all aspects of CRO, from developing landing pages that convert to testing different elements of your website to see what works best.
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Our eCommerce Marketing Strategy
Now that you know about our eCommerce marketing services, let’s take a closer look at the strategy that our eCommerce agency uses to implement these services.
1. Define Your Objectives & KPIs
The first step in our eCommerce marketing strategy is to sit down with you and define your objectives. What are your goals for your eCommerce store? Do you want to increase traffic, conversions, or sales? Once we know your objectives, we can help you choose the right KPIs to track your progress.
2. Identify Your Target Audience
The next step is to identify your target audience. Who are your ideal customers? What are their demographics? What are their interests? Once we know your target audience, we can start to create marketing campaigns that will appeal to them.
3.Create a Marketing Plan
After we know your objectives and target audience, we can start to create a marketing plan. This plan will outline the types of marketing activities that we will undertake, the budget for each activity, and the timeline for implementation.
4. Implement the Marketing Plan
Once the marketing plan is created, it’s time to start implementing the various marketing activities. This could include creating social media ads, setting up email marketing campaigns, or beginning eCommerce SEO research.
5. Analyze Results & Adjust Strategy
After we’ve implemented the marketing plan, we will analyze the results to see how well the campaigns performed. We will then make adjustments to the marketing strategy based on what we learned. This could involve increasing the budget for certain activities or changing the focus for future campaigns.
How eCommerce Marketing & Digital Marketing Services Work Together
Digital marketing is an essential part of any eCommerce marketing strategy. In fact, they are two sides of the same coin.
eCommerce marketing focuses on marketing activities that are specifically designed to generate sales on an online store. This could include things like email marketing, social media ads, or Google Shopping campaigns.
Digital marketing (also called online marketing), on the other hand, is a broader term that encompasses all marketing activities that take place online. This could include eCommerce marketing activities, but it also includes things like SEO, content marketing, or brand awareness campaigns.
At its core, eCommerce marketing is a subset of digital marketing. And while they are closely related, there are some key differences between the two. Here’s a look at some of the most important differences:
1. eCommerce Marketing Is Focused on Sales1.
The main goal of eCommerce marketing is to generate sales on an online store. This means that all marketing activities should be focused on driving traffic to the store and converting that traffic into sales.
2. Digital Marketing Is Focused on Awareness
Digital marketing is focused on creating awareness for a brand or product. The goal is to get people to learn about the company or product and consider it when making a purchase.
3. eCommerce Marketing Is More Direct
eCommerce marketing is more direct than digital marketing. The goal is to get people to buy a product, so the campaigns are typically focused on driving traffic to the online store.
4. Digital Marketing Is More Indirect
Digital marketing is more indirect than eCommerce marketing. The goal is to get people interested in the brand or product, so the campaigns are typically focused on creating awareness and building interest.
5. eCommerce Skill Set
Because eCommerce marketing is focused on sales, it requires a different skill set than digital marketing. Marketers need to be able to create effective sales funnels and track conversion rates. They also need to be familiar with eCommerce platforms and how to utilize them to increase conversion optimization.
6. Digital Marketing Skill Set
Because digital marketing is focused on creating awareness, it requires a different skill set than eCommerce marketing. Marketers need to be able to create compelling content and run effective SEO campaigns. They also need to be familiar with social media platforms and how to use them for marketing purposes.
7. eCommerce Marketing is More Complex
eCommerce marketing is more complex than digital marketing because there are more moving parts. In addition to generating traffic and converting sales, marketers also need to worry about things like product fulfillment, customer service, and returns.
8. Digital Marketing Is More Simple
Digital marketing is simpler than eCommerce marketing because there are fewer moving parts. Marketers are able to focus more on generating awareness and interest than procurement and logistics. Now that you understand where eCommerce marketing and digital marketing are different and where they overlap - it's time to put them together. Combining your eCommerce marketing with digital marketing is a surefire way to build awareness for your brand and increase your conversion rates at the same time. If you're selling products online, then eCommerce marketing will only get you so far. For optimal results, you need to combine it with a robust digital marketing strategy. And if you're focused on creating awareness for your brand or product, then digital marketing will help but you will need to include eCommerce marketing if you want to boost your conversion rate.
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