Are you an Amazon seller looking to increase visibility and drive sales? If so, Amazon pay-per-click (PPC) advertising may be the answer you’re looking for. Amazon PPC is a powerful way to increase sales by boosting your products to the top of Amazon’s search results. PPC works by allowing you to target specific keywords and customer demographics so you can get your listings in front of the right customers.
In theory, a PPC campaign seems pretty straightforward—but in order to run a successful Amazon PPC campaign, you’ll need a bit of marketing know-how. Here, we’ll cover five essential points you need to know about Amazon PPC ads to ensure the success of your Amazon PPC campaign.
- Pay-Per-Click is critical for success as an Amazon Seller.
First, it’s important to understand that Amazon Pay-Per-Click can make or break your business. With more than 12 million products available for purchase on Amazon, getting yours in front of potential buyers necessitates a comprehensive Amazon Ads strategy. Between dropshippers, retailers of all sizes, and even manufacturers, Amazon is an insanely competitive platform for sellers.
Translation: regardless of whether you’re using PPC ads to drive conversion, your competition is. That means that without an Amazon PPC strategy, you may struggle to get your products in front of buyers. That’s why in such a competitive market, Amazon PPC services can make a huge difference. Amazon PPC agencies will create impactful ads for your products that appear at the top of the search results page for targeted users.
- Amazon ads are more cost-effective than Google ads.
If you’re selling products on multiple platforms, the cost of PPC can add up quickly. But Amazon is an incredibly cost-effective Ecommerce platform; in fact, the average Amazon ad costs $0.89 per click compared to Google’s $2.96. So if you have a limited budget for ad spend, Amazon PPC may be preferable to Google Ads.
What’s more, Amazon shoppers are often much more ready-to-buy than users on other platforms, meaning you can benefit from high-conversion with little up-front investment. Unlike a Google Ads strategy which can bring you users at various stages of the customer journey, Amazon users are typically game to make a purchase. Meet them where they are by investing in Amazon marketing services.
- Conversion rates for sponsored products are trending upwards.
There’s never been a better time than now to invest in Amazon Pay-Per-Click. Whereas in the past users may have been skeptical about buying from an ad, recent figures show they’re becoming more trusting of sponsored products. While we don’t yet have data for 2022-3, conversion rates jumped half a percentage point between 2020 and 2021, from 7.9 to 8.4%. This is great news for Amazon sellers who are ready to invest in a PPC campaign; with a lightning-fast customer journey, a strategic PPC campaign can supercharge conversion.
- Targeting fewer, higher-quality keywords can improve your ROI.
It may be tempting to adopt a “spray and pray” Amazon PPC strategy. But in the world of PPC, that approach will cost you. Rather, identify keywords that are most likely to result in a purchase. For example, if you’re selling hammocks, target specific keywords such as camping hammock or portable outdoor hammock rather than the more generic search term hammock. An Amazon Ads agency can help you identify which keywords will be most beneficial for your campaign.
- Ad quality can significantly impact your Click-Through-Rate (CTR).
When it comes to CTR, your ad copy and product photos make a huge difference. Be sure your headline is accurate, descriptive, and unique. The photo should be a high-quality, realistic representation of your product. And of course, be sure you’ve priced the product competitively. If you don’t have the time or know-how to write copy for your ads, Amazon PPC services like those offered by Wedgewood Marketing can help you create eye-catching Amazon Ads that land customers on your product page.
Final Thoughts
Amazon PPC Ads are essential to your Amazon storefront’s bottom line. With highly-strategic PPC ad campaigns aimed at bringing you quality leads for the lowest possible cost-per-click, you can boost sales and get ahead of the competition. Now that you understand the basics of Amazon ads, you can build a PPC campaign, sit back, and watch the orders roll in.
Of course, if you’d rather focus on other aspects of your business rather than messing around with Amazon Ads, a digital marketing agency can help. Wedgewood Marketing is a Charlotte-based digital marketing agency specializing in Amazon PPC services, Google Ads, and SEO. Contact us today to get started with a free audit!
