If you’re looking for a web designer in Charlotte, your business has probably already outgrown the DIY capabilities built into your web hosting platform. While it can be easy to get a simple website up and running without much experience, there’s a lot more to web design and development than meets the eye. A Charlotte-based digital marketing agency or web designer can help you with every aspect of your website, from the technical stuff on the backend to the eye-catching visuals and marketing copy needed to drive sales. Here’s how you can find the best web designer in Charlotte.
Understand your business’s needs.
First, it’s crucial to understand what your business needs from your website. If you run an Ecommerce business, for example, you’ll need a web designer who understands Shopify, Woocommerce, or whichever Ecommerce platform you use. On the other hand, if you own a service-based business such as pest control or fencing, you’ll likely want someone who understands local SEO. Check competitor websites and top-ranking sites for similar businesses to build a “wishlist” that you can send to potential web designers in Charlotte.
Research Charlotte web designers and marketing agencies.
Next, research web designers in Charlotte. In addition to your Google search, talk to other small business owners for recommendations—they may be able to point you in the right direction. Cast a wide net by looking into Charlotte digital marketing agencies as well as web designers; any reputable Charlotte PPC agency or Charlotte SEO company likely has a web design team on staff as well.
Check portfolios, client testimonials, and case studies.
Once you’ve got a list of Charlotte web designers and digital marketing agencies, research each carefully. Look at the websites they’ve built for other clients to get a sense of their capabilities and areas of specialization. It’s also crucial to check client testimonials—while there are many web designers in Charlotte, some have a better track record than others! If you’re leaning more towards a full-service digital marketing agency, make sure they have case studies that show how they’ve helped other clients with more leads, appointments, or higher ROI on PPC ad spend.
Ask potential web designers or agencies about other services offered.
Often, digital marketers and web designers in Charlotte can help you with other aspects of your business’s website. For example, a web designer may be able to offer graphic design services. Digital marketing agencies typically offer a number of other services, such as:
- Local SEO
- SEO and content marketing
- Pay-per-click (PPC) marketing
- Amazon Marketing and PPC
- Social media advertising
If you think your business may benefit from a long-term partnership that covers every aspect of your web presence, a digital marketing agency might be your best bet. On the other hand, if you’re simply looking for a website build, there are plenty of web designers in Charlotte that can help you get your site up-and-running.
Get quotes from multiple Charlotte-based web designers and marketing agencies.
After you’ve thoroughly vetted prospective web designers and digital marketers, send your project specs to each and ask for a quote. Not only will this help you understand what’s in-budget for your website build, it can help you weed out any “too good to be true” offers from less experienced or less reputable web designers or marketers. Remember, you get what you pay for. So when choosing a web designer in Charlotte, look for one that’s within your budget rather than below.
Hire an experienced marketing agency or web designer in Charlotte.
By the time you sign on the dotted line, you should feel confident that your web designer or marketing agency will be able to build or revamp your website on-time and on-budget. Additionally, you should have a good sense of what they can offer beyond web design, whether you need to up your social media game or invest in your business’s PPC or SEO strategy. Be wary, however, of hiring anybody who offers the sun, moon, and stars without the portfolio or case studies to prove it! Make sure you hire the agency or web designer who has the experience necessary to build you a beautiful website that ranks on Google and drives revenue for your business.
Ready to Build a Brand New Website?
A beautiful, functional website is crucial to your business’s success. So whether you’re building a brand-new site or need to revamp your old one, taking the time to research and vet your options is critical for finding the best web designer in Charlotte. A successful track record, impressive portfolio of past work, and long list of glowing client testimonials will ensure you feel confident in your choice.
Wedgewood Marketing is a Charlotte-based digital marketing agency specializing in web design, SEO, and PPC. Contact us today for a free digital marketing plan!
