Pay-per-click advertising is an incredibly effective way to direct warm leads to your website. For Charlotte-based businesses, a local PPC company can help fast-track you to the top of the search results page and direct your neighbors seamlessly to your website.
However, before you hire a PPC agency, it’s important to understand a few things about paid search so you can come to the table with a good sense of what your marketing agency can do for you. So here are five things you need to know about paid search before you hire a PPC agency.
- How can a PPC company help your business?
First, it’s helpful to understand exactly what PPC can do for your business. PPC marketing allows you to buy ad space in search engine results. However, you only pay when a customer clicks your ad. By nature, PPC is beneficial for users because ads are highly relevant. And it can also be a powerful marketing strategy for Charlotte businesses.
Here’s how PPC can transform your business:
- Boost sales
- Generate warm leads for future marketing activities
- Gain detailed insights about your customers
- Improve your SEO strategy
- Outrank your competition in Charlotte
Here’s how it works:
- First, they’ll help you decide the type of campaign and define your target audience.
- Next, your PPC manager will work with you to define your budget and bidding strategy. In addition to paying “per click,” you will also pay to secure a spot at the top of the search engine results page (SERP).
- Your PPC company will then create high-quality ads that appear on the SERPs.
- You’ll pay each time a user clicks your ad until you’ve reached your budgetary limit.
- What services are included in your PPC ad strategy?
Every PPC company takes a slightly different strategic approach. Before you partner with a digital marketing agency, be sure you understand what services they offer. Here are a few PPC services that are currently helping Charlotte businesses thrive:
- Search ads
- Facebook ads
- Amazon ads
- Google Discovery ads
- Google Shopping ads
- Conversion rate optimization (CRO)
- Search engine optimization (SEO)
While PPC is incredibly effective on its own, PPC management is often part of a larger digital marketing strategy—typically including social media and SEO. It may be worth briefly discussing your broader marketing goals with your PPC agency; often, marketing agencies offer cost-effective service packages for their most loyal clients.
- How will PPC inform your SEO strategy?
Pay-per-click and search engine optimization (SEO) work in tandem to boost your business on the SERPs. Your PPC strategist will gain valuable insights over the course of a PPC ad campaign that can then be used to inform your SEO content strategy. Make sure to ask your PPC agency about their SEO services or local SEO services if your budget allows; together, these two marketing strategies offer a great way to drive traffic to your site.
- What types of clients does your PPC company typically serve?
When looking for a PPC management company, aim for agencies that have experience working with businesses somewhat similar to yours. If, for example, you’re a Charlotte-based lawn care service, it might not make sense to partner with an agency that typically serves Bay Area tech startups.
Rather, look for a PPC agency that has experience with small and midsized Charlotte businesses. They’ll likely have a better understanding of your needs, pain points, and customers.
- Does your PPC company have a proven track record of success?
Any PPC company worth its salt will consistently provide reports so you can see the return on your investment in the form of hard numbers. So if they have a client roster of happy, thriving businesses and glowing testimonials, you can rest assured you’ve found a great company to partner with for your PPC needs.
- Is your PPC agency based in Charlotte?
In the age of the internet, it can sometimes feel like there are fewer benefits of opting for businesses within your community, but we tend to disagree. Here in Charlotte, Wedgewood Marketing serves a diverse array of local businesses on their digital marketing strategy.
Because we’re local, we understand the needs of our clients and their customers. What’s more, our agency has built a network of Charlotte-based creative professionals who can get on-site marketing activities done quickly. Never underestimate the power of keeping it local!
Final Thoughts
Paid search is about more than just getting to the top of Google: it’s a powerful tool in your digital marketing arsenal that can provide lightning-fast results. After considering your marketing strategy and getting to know your PPC management team, you’ll be prepared to make a decision about which PPC company in Charlotte is best for you. At Wedgewood Marketing, we’re committed to helping our clients in Charlotte get the word out about their businesses. To find out how we can help you, book a free audit today.
