If you’re a small or midsize business and you’ve started to notice dwindling returns on your ad spend, it might be time to overhaul your PPC strategy. That means looking closely at your current strategy and finding what needs to change. But unless you’re a seasoned PPC pro, you might not know what you should be looking for.
Fortunately, a digital marketing agency that specializes in paid ads can help. But with so many agencies out there, how can you know which PPC audit company is right for you? In this blog post, we’ll break down everything you need to know about finding the right PPC audit company. But first, let’s take a closer look at PPC auditing.
What Can I Learn From a PPC Audit?
A PPC (pay-per-click) audit is an in-depth review of your PPC campaigns and ad performance. It can provide you with valuable data about your customers, including their demographics, interests, and behavior. This data can help you better understand your target audience and make more informed decisions about your campaigns.
Here are a few things a PPC audit can help you uncover, revise, and update:
- Valuable Conversion and Performance Data
- Ways to Update Targeting Settings
- Untapped Keywords and Search Terms
- Opportunities for Improved Ad Copy and Landing Page
- Better Bidding Options
Finding the Right PPC Audit Company
A PPC audit company can be incredibly valuable in helping you take your paid ad strategy to the next level. By analyzing your campaigns, they can identify areas for improvement and provide you with actionable insights to help you make more informed decisions about your marketing strategy. However, with so many digital marketing agencies out there, it can be challenging to find one that has the expertise to perform a thorough and effective PPC audit.
Here’s what to consider when vetting PPC companies:
- They Understand PPC, Inside and Out
First and foremost, ensure your digital marketing agency understands the ins and outs of PPC. Digital marketing is a massive industry, and not every agency is created equal. Some are experts at social media marketing while others are pros at branding and web design.
A PPC audit, on the other hand, is best performed by an agency that specializes in all things PPC. That means they have a team of PPC pros managing the technical side of Google Ads as well as an in-house team of copywriting pros to write powerful ad copy and landing pages.
- They Understand your Brand and Goals
A good PPC agency takes a personalized approach to advertising. They’ll take the time to get to know you, your brand, and your marketing goals. This allows them to create a PPC strategy tailored to your unique needs and goals. Often, PPC agencies have experience working with other companies in your industry, meaning they can offer valuable insights about the unique challenges and opportunities that come with digital marketing.
They can use this knowledge to inform their approach to your PPC audit, and help you build a strong marketing strategy that goes beyond just PPC. At Wedgewood Marketing, for example, we offer e-commerce marketing, SEO and local SEO, and even website development.
- They Have a History of Success—and the Data to Prove It
Last but not least, check that any prospective agency is experienced in all things PPC—from audit to campaign creation to testing and data reporting, your PPC agency should have a history of successful PPC campaigns behind them. Dig into their client testimonials to see what other business owners are saying. And most importantly, look for case studies that demonstrate more leads and increased ROI.
Any PPC audit company worth its salt will gladly show you their portfolio of past work and client testimonials. This will give you a good idea of their experience and expertise in PPC. It is important to look for an agency that has a proven track record of success in creating and managing PPC campaigns.
Final Thoughts
A PPC audit agency is a worthwhile investment for any business looking to inject new life into their paid ads strategy. But before you meet with prospective agencies, review your marketing needs, goals, and budget. Then, you’ll be ready to begin a valuable, long-lasting partnership with your PPC audit company. Wedgewood Marketing is a North Carolina-based digital marketing agency specializing in helping small and midsize businesses grow with strategic SEO, PPC, and more. To find out how we can help you, book your free audit today.
