As a North Carolina business owner, you already know just how critical advertising is to your bottom line. But when you’re busy with your business’s day-to-day operations, managing pay-per-click ad campaigns can feel like a second job. And let’s face it—PPC marketing isn’t something you can just learn overnight. So it might be time to consider hiring a PPC Agency in North Carolina.
But before you jump into a partnership with a digital marketing agency, there are five key points to consider. Let’s jump into the world of PPC marketing so you can join forces with the right PPC agency.
- How can a PPC Agency Help Your Business?
First, it’s helpful to understand how exactly a PPC agency can help you grow. Pay-per-Click marketing agencies, also known as PPC agencies, specialize in helping small and midsize businesses grow their customer base with highly targeted pay-per-click campaigns.
Platforms such as Google, Facebook, Amazon, Bing, and even Pinterest allow you to get your business “featured,” driving more traffic to your website. And with a conversion-optimized landing page, you can substantially grow your footprint in the North Carolina market.
What’s more, PPC agencies help businesses gain valuable insight into customer behavior, creating a strong foundation for future ad campaigns. Enlisting the expertise of a PPC agency is a no-brainer for any organization serious about growth.
- What Services Are Included in Your PPC Ad Strategy?
PPC agencies typically offer more than just PPC campaign management. And in fact, a PPC ad strategy is just one component of marketing; a good PPC agency should offer a number of other services that can help you get the most out of your ads. These services may include:
- A/B Testing
A/B testing is a way of zeroing in on the most effective ad strategy for your business. Your PPC agency will test a number of ads against each other to find out what works and what doesn’t.
- Web Design and Copywriting Services
Any digital marketing agency worth its salt should be able to help you put your best foot forward by building a beautiful, fully-functioning professional website.
- Conversion Rate Optimization
CRO can help businesses turn leads into customers by creating powerful landing pages that convert. Conversion rate optimization is a powerful tool for helping you maximize your ROI.
- Search Engine Optimization
SEO is another powerful weapon in your marketing arsenal, and combining your PPC efforts with a solid SEO strategy can help you grow your business by leaps and bounds.
- What Types of Clients Does Your PPC Agency Typically Work With?
When you’re searching for a PPC agency in North Carolina, it may be beneficial to find out what types of clients your PPC agency typically serves. While most digital marketing agencies work with clients across a wide variety of industries, you should opt for agencies that primarily work with other North Carolina businesses of a similar size. This helps ensure a quick and easy onboarding process.
- Does Your PPC Agency Have a Successful Track Record?
It’s critical to vet your PPC agency. Look for agencies with a proven track record of success for previous clients. The best way to vet a PPC agency is to review their case studies. Case studies will give you a good idea of what you can expect in terms of lead generation and ROI. A good PPC agency will likely have testimonials from other business owners, and you may even be able to get in touch with their previous clients for more information.
- Is Your PPC Agency Based in North Carolina?
If you’re a North Carolina business, it’s best to partner with a North Carolina-based PPC marketing agency. They’ll have a better sense of the market and can help you tap into the distinct demographic sectors that make up your customer base. A North Carolina PPC agency, for example, will have an innate understanding of how the needs of an Asheville-based company differ from those of a Wilmington-based company. Even in the digital age, there’s no substitute for local knowledge!
Final Thoughts
When searching for the top PPC agencies in North Carolina, you’ll likely come across dozens of digital marketing agencies that offer PPC services. But not all digital marketing agencies are created equal, and there’s a lot that goes into PPC behind-the-scenes—it’s not as simple as running a few Google Ads. So before signing on the dotted line, be sure to do your research, vet all agencies thoroughly, and opt for an agency that specializes in PPC. At Wedgewood Marketing, we’re committed to helping our clients in North Carolina grow their businesses. To find out how we can help you, book a free audit today.
