When choosing a Charlotte Google Ads agency, it’s crucial to do your due diligence before signing on the dotted line. There are tons of digital marketing agencies here in North Carolina and beyond—but not all of them are worth your time.
This isn’t your parents’ old-school ad agency; running a successful Google Ads campaign requires a high degree of technical expertise and a commitment to thorough, data-driven marketing. So before handing over the keys to your AdWords account to a Charlotte digital marketing agency, here are five ways to vet prospective marketers.
- Check That Your Google Ads Agency Has a Successful Track Record
Charlotte PPC advertising is a booming business, and there are tons of agencies who claim to be marketing pros. Unfortunately, many are fairly new on the scene and thus lacking the experience and expertise necessary to run a profitable Google Ads campaign. Between Google Tag Manager and Google Analytics, data-driven marketing can be a fickle beast—and trust us when we say it takes a lot of know-how.
So as you shop around for a Charlotte PPC agency, be sure to research each agency thoroughly. Look for client testimonials, case studies, and other proof that they know their way around when it comes to Google Ads and PPC marketing.
- Verify That They Conduct A/B Testing
It may be tempting to take a “set it and forget it” approach to Google Ads. But a reputable Charlotte Google Ads agency will always conduct extensive A/B testing to ensure you’re getting the most out of your ad spend.
A/B testing means your agency will continually hone your marketing strategy by testing new keywords, ad copy, and landing pages to find what generates the best results. The testing process is critical to the success of your Google Ads campaign—so be sure to check that your prospective PPC agency conducts comprehensive testing on a regular basis.
- Ensure Your Charlotte Google Ads Agency Provides Regular Data Reports
Any Charlotte Google Ads agency worth its salt will constantly check your campaigns, analyze the data, and provide you a report that shows how your business is benefitting. Not only should you have the full picture of how your Google Ads campaign is bringing you more sessions, leads, and sales, those metrics are critical to your digital marketing strategy—whether it’s SEO blog content or website development.
So before jumping into a partnership with a Charlotte PPC agency, ask when and how often you can expect to see data reports. If you’re looking for services beyond Google Ads, be sure to ask about how that data will be used to inform other aspects of your marketing strategy.
- Find Out About Other Services They Offer
Your digital marketing agency should offer a number of other services outside of Google Ads. While Google Ads and PPC are indispensable to your marketing strategy, they only account for one part of your overall marketing strategy. So before jumping into a partnership, check that your Google Ads agency offers other marketing services, such as:
- Search Engine Optimization (SEO)
- Local SEO
- Social media advertising
- Ecommerce marketing
- Amazon marketing
- Website development
- Conversion rate optimization
- Make Sure They Have Experience with Small and Midsize Businesses in Charlotte
The digital marketing needs of a small or midsize business differ drastically from those of a larger enterprise. For example, if you’re a small business owner, you’ll likely need a PPC agency that will take the time to walk you through the data reports and help you make sense of the numbers.
In a similar vein, the marketing strategy for a Charlotte-based business will vary from that of a small town or big city elsewhere in the country. So when choosing a Charlotte PPC agency, it’s a good idea to keep your search close to home and opt for an internet marketing agency that specializes in working with businesses like yours.
Final Thoughts
Done right, your Google Ads strategy can bring you tons of warm leads and give your bottom line a major boost. But it’s crucial to go with an experienced Charlotte PPC agency that understands your unique marketing needs as well as Charlotte’s digital landscape. With these five tips, you’ll be able to separate the wheat from the chaff and enter a valuable partnership with one of Charlotte’s top digital marketing agencies.
If you’re in the market for a reputable Google Ads agency, Wedgewood Marketing can help. We’re a Charlotte-based digital marketing agency dedicated to helping local businesses grow using comprehensive digital strategy and creative collaboration. To start building your brand online, schedule a free audit today.
